February 2014 archive

Failure is an Option

For work I analyze global trends and culture to discover the consumer insight or the next opportunity for a brand. I am often asked to  look a the difference between generations…what is unique or different that imprints a collective attitude or trait that becomes unique to  a group because of the time they grew up […] Read more…

Three Gifts for a 20-Something (147)

Every time I interview a 40-something woman for 40:20 Vision I ask them what three “gifts” would they give a 20-something if they were a “Forty-Godmother”. Here’s what one 40-something woman had to say.   1. Start off each day being grateful for one thing or thinking about one thing you are excited about.  A much […] Read more…

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