Christina is a global consumer insight & trends consultant and a mentoring expert. She founded 40:20 Vision as a resource to facilitate mentorship between generations. One part of this is an online forum where she shares the perspective of 40-something women with 20-something women (and vice versa). The other part includes a mentoring network that gives women who share a passion for professional growth access to an advisory panel.
Through her 7×7 Mentoring Salons, Christina brings together seven more experienced women with seven young professionals to get their issues on the table and get feedback from women who are a step or two ahead in their endeavors. The sessions focus on entrepreneurism, professional growth, career change and personal finance. Christina also customizes these events for companies to provide a unique mentorship experience for their up-and-coming employees.
Christina partners on The Global Citizens, a new model of consultancy focused on global strategy and transforming communities. Through her extensive work applying trends and futures to business, she is adept at helping companies leverage change and get ahead of opportunities.
She also serves as a consulting management director at Perks Consulting where she advises the company’s strategy practice and specializes on the convergence of startup methodology and brand strategy. She teaches at General Assembly and has spoken at SXSW Interactive and Social Media Week. You can find her writing at Women 2.0, Medium, The Huffington Post and The Daily Muse
Over the years she’s conducted research with thousands of women, millennials and the dynamics of modern families in addition to analyzing societal trends to understand how people’s lives are changing. It is the tension between trends that are happening at a societal level and what is happening in women’s day-to-day lives that underlie her passion for this project.
About 40:20 Vision – the Mission
Trends point in the direction that women have more choices and freedom’s today – to marry or stay single, to have children alone, in wedlock or not at all, to work or stay at home — to name a few. Yet women still feel judged by others while at the same time putting enormous pressure on themselves to achieve. That’s a lot of tension. Now that women have more choices it’s harder than ever to choose what is “right” and find “happiness”.
Women in their 40’s today are part of the first wave of women to see the other side of all these choices — the consequences of delaying marriage, fore-going childbirth or following an unexpected career path — in large numbers. And while we all have made different decisions, what we all have in common by the time we hit our 40s is the confidence of making decisions that are right for us. We feel stronger, sexier and smarter than ever. We may still have shit happen to us, but we now have a whole vault of experiences to get us through the downs (and we know there is always an up on the other side of every down). We can draw on this learning to help us make better decisions…or at least know what we are getting ourselves into. And that is a magical power.
It is that learning from experience that we hope to pass on as a oral history, a collective memoir – a vision of the other side so you can envision if the grass is greener or not. Many women have said, “Wow if 20 something women had that power, it would be kick-ass world for women. They would actually be as cocky as they act. So watch out world. Stop, listen and then decide for your self.