Christina is a global consumer insight & trends consultant and a mentoring expert. She founded 40:20 Vision as a resource to facilitate mentorship between generations. One part of this is an online forum where she shares the perspective of 40-something women with 20-something women (and vice versa). The other part includes a mentoring network that gives women who share a passion for professional growth access to an advisory panel.
Through her 7×7 Mentoring Salons, Christina brings together seven more experienced women with seven young professionals to get their issues on the table and get feedback from women who are a step or two ahead in their endeavors. The sessions focus on entrepreneurism, professional growth, career change and personal finance. Christina also customizes these events for companies to provide a unique mentorship experience for their up-and-coming employees.
Christina partners on The Global Citizens, a new model of consultancy focused on global research, consumer insight and brand strategy. Through her extensive work applying trends and futures to business, she is adept at helping companies leverage change and get ahead of opportunities.
She also serves as an advisor to Perks Consulting, a digital marketing consultancy that specializes in the convergence of startup methodology and brand strategy. She has spoken at SXSW Interactive and Social Media Week and taught at General Assembly. You can find her writing at Women 2.0, Medium, The Huffington Post and The Daily Muse
About 40:20 Vision – the Mission
Trends point in the direction that women have more choices and freedom today – to marry or stay single, to have children alone, in wedlock or not at all, to work or stay at home — to name a few. Now that young women have more choices than ever, it’s harder to choose what is “right” and find “happiness”.
Women in their 40’s today are part of the first wave of women to see the other side of all these choices — the consequences of delaying marriage, fore-going childbirth or following an unexpected career path — in large numbers. And while we all have made different decisions, what we all have in common by the time we hit our 40s is the confidence of making decisions that are right for us. We feel stronger, sexier and smarter than ever. We may still have shit happen to us, but we now have a whole vault of experiences to get us through the downs (and we know there is always an up on the other side of every down). We can draw on this learning to help us make better decisions…or at least know what we are getting ourselves into. And that is a magical power.
It is that learning from experience that we hope to pass on as a oral history, a collective memoir – a vision of the other side so you can envision if the grass is greener or not – and perhaps get a headstart on making your own best decisions. Many women have said, “Wow if 20 something women had that power, it would be kick-ass world for women. They would actually be as cocky as they act. So watch out world. Stop, listen and then decide for yourself.